“…no matter how assiduous you are, you can’t turn a bad translation into a good one: You can only make it less bad.” – Robert Gottlieb

Lawrence Creaghan

Classic translation bloopers

Bad translation generally results in less-effective communications, damage to corporate image, and missed opportunities...but sometimes the results are so spectacularly off the mark they go viral and take on a life of their own.

Adaptation Versus Translation