The 36 Heartstrings of Quebecers If you were living in Quebec in the seventies or eighties you couldn’t miss “Captain Jack” at the helm of the Good Ship BCP ... consistently ahead of the wave and leaving the competition in his wake with a new type of “chez nous” homegrown advertising (in lieu of translated material direct from Toronto) perfectly in sync with the laid-back Québécois consumer enlightened by the Quiet Revolution … and there’s no better example than BCP’s outstanding, multi-award-winning campaign for Labatt 50 beer. It certainly had everyone talking!
English adaptation of Les 36 cordes sensibles des Québécois by Jacques Bouchard
ON EST 6 MILLIONS, FAUT SE PARLER!