Lawrence Creaghan


The Archive


The Songs of the Season


Salman Rushdie, Copywriter


What are words really worth?


Words on Advertising


Elmore Leonard on Writing


Marcus Aurelius for Today


How to Write Better


The Corporate Report 1993 to 1999


Bill Reddin on Managing


John Caples: Tested Advertising Methods


John Caples on the Importance of Headlines


George Lois: Unrepentant Adman


David Ogilvy: The King of Madison Avenue


Peter Drucker on Organizations


Benjamin Franklin: The Way to Wealth


Ross Perot on Life and Work


Aldo Papone: Itís All About Winning