Lawrence Creaghan The Archive
When Not to Use an Apostrophe in Words Ending in “S” What Kind of Bubble
is AI? A Pronoun Panacea for a Gender-Bending World Salman Rushdie, Copywriter What are words really worth? Words on Advertising Elmore Leonard on Writing Marcus Aurelius for Today How to Write Better The Corporate Report 1993 to 1999 Bill Reddin on Managing John Caples: Tested Advertising Methods John Caples on the Importance of Headlines George Lois: Unrepentant Adman David Ogilvy: The King of Madison Avenue Peter Drucker on Organizations Benjamin Franklin: The Way to Wealth